We’re thrilled to share that founders from four of our consultancy clients, Hringvarmi, GreenBytes, Víkonnekt, and Alda, will be speaking at the 2024 UTmessan conference in Reykjavik, Iceland on 2 February 2024. UTmessan is one of the largest tech events in Iceland, growing in size and scope each year.

Float and gather is 3 years old this month. In that time, we have helped many companies with their G2M and growth initiatives, from Marketing strategies, to PR & Media Relations to Investor Relations & network-building programs. We helped Controlant announce its global Pfizer and US government partnerships, Trackwell discover new business opportunities and processes, Frumtak Ventures announce its latest VC fund (and subsequent investments), Tixly launch its U.S. presence, ENVALYS refine its market approach, worked with US agency partners to share the stories of SOURCE Global’s solar-based drinking water installations across various communities, and expanded the reach and visibility of Elemental Green to new brands and audiences.

Float and gather’s founder, Paula Gould, has been named Women in Tech advocate of the year for Iceland ,and a finalist for the international Nordic Women in Tech Awards. The award recognizes an inspirational organization or person for their accomplishments as leaders in business and visionaries of technology who have made a difference in their community and have gone out of their way to support the cause of attracting more women in the tech industry over the last 24 months.

Whenever we meet with potential clients, there are several questions we use to figure out how to build a marketing and communications strategy and tactical campaign program. You also need to know what your strategists consider (there is overlap) when vetting clients and building your strategy. This helps set a precedent for what companies should be thinking about and preparing for when hiring a consulting firm.

What should you do with your PR and Marketing strategy for the rest of 2021, with things still so up in the air? What are some ways to keep moving forward with your PR and Marketing strategy? You have a basic idea of your plan, pressure to execute with excellence and with hope you can move from surviving to thriving before the year ends. We, at Float and gather, have some things to consider.

Hear Deepali Nangia discuss how she is helping to address the funding gap for female founders, as well as her investments in Femtech. Deepali was part of Atomico’s Angel programme. Discussion moderated by Paula Gould, Founder, Float and gather.

Rolling Funds: A discussion with Avlok Kohli, CEO, AngelList Syndicate, Cyril Lutterodt, Akash Bajwa, Ed Nusbaum, Shash Deshmukh. Moderated by Paula Gould, Founder, Float and gather. From STARTUP CLUB on Clubhouse app.

Brand building (in tandem with brand protection) is essential to a number of business pipelines: sales, investment, media, talent sourcing and operations. Network development plays an integral part in every stage of a brand’s lifecycle, whether in launching a go-to-market strategy, implementing a growth plan or ensuring market leadership.

If you're attending Latitude59 virtual summit 2020, Paula Gould is presenting 3 mentor sessions for startups and growth companies, on “Investor relations” and “How networking works” 24-26 August 2020.

Icelandic beauty brand SPA of ICELAND brings its luxury, vegan-approved, spa-quality bath line for body and home to Amazon in the US. The premium beauty line, which capitalizes on the moisturizing and detoxifying benefits of Icelandic Sea Salt and other premium ingredients is available now and includes an indulgent shower gel, revitalizing and hydrating shampoo, nourishing and strengthening conditioner, a smoothing Icelandic white sea salt scrub, luxurious and nutritious body souffle, softening and fragrant hand soap and hand cream, as well as, three relaxing, nourishing and energizing scented bath salts and candles.

The Reverend Shawn Amos & The Brotherhood release the band’s new single Counting Down the Days, the first song from their forthcoming album Blue Sky. The band embarks on a tour of Europe, including Spain and will tour the US and Europe through 2020.

When we set out on our mission to help brilliant companies and entrepreneurs develop the go-to-market and growth strategies that will elevate their brands and drive revenue by discovering new market opportunities and audiences…