Whenever we meet with potential clients, there are several questions we use to figure out how to build a marketing and communications strategy and tactical campaign program. You also need to know what your strategists consider (there is overlap) when vetting clients and building your strategy. This helps set a precedent for what companies should be thinking about and preparing for when hiring a consulting firm.

What should you do with your PR and Marketing strategy for the rest of 2021, with things still so up in the air? What are some ways to keep moving forward with your PR and Marketing strategy? You have a basic idea of your plan, pressure to execute with excellence and with hope you can move from surviving to thriving before the year ends. We, at Float and gather, have some things to consider.